The Arch Way: Storytelling

The Arch Way: Storytelling

Everyone has a story to share. Whether you are a company trying to share your brand’s vision or an individual trying to craft your narrative, there are a few key elements to a good story. Remember when you were a kid, and you read your favorite fairy tale. It had all the elements for a good story. The ‘once upon a time,’ the  ‘happily ever after’, the character development, the scene, the surprise, the emotions etc… Here are 10 steps to tell a compelling story.


1. Project – what is the story for (i.e. a book, a podcast, a website, social media?)

2. Purpose – why are you telling this story?

3. Audience – who is this story for?

4. Board – create a vision or mood board to inspire your story!

5. Content – stories come in many formats: Q+A, narrative, news style

6. Specificity – vivid details help bring a story to life so avoid generality

7. Sensory – add details on what you remember (sights, sounds, smells, touch, taste)

8. Paint – bring the story to life with colors, ambiance, imagery, surroundings, time

9. Development – each character should be thoroughly explored through viewpoints

10. Structure – your story should have a clear plan

  • setup – the who, what, where, when, why, how (paint the scene)
  • problem  – what is the challenge that the character will face? (obstacle)
  • climax  – how, if at all, did the character overcome the issue?
  • conclusion – what happens in the end?