Remembering 2019

April 2020

1. What did you do in 2019 that you’d never done before?

Start freelancing and being my own boss + first solo trip (see #5)

2. Did you keep your New Year’s resolutions, and will you make more for next year?

I don’t normally keep New Year’s resolutions but I keep periodic and progressive goals

3. Did anyone close to you give birth?

Two of my friends, Viniya/Ravi (Sonam) and Sonia/Jatin (Liam), had their first kids in 2019 – congrats y’all!

4. Did anyone close to you die?

Thankfully no but I am always trying to “live life” and be in touch with people because all of our time will run out some day.

5. What countries did you visit?

India – friend’s wedding, Sri Lanka – first solo trip

6. What would you like to have this year that you did not last year?

A better physique!

7. What date will remain etched upon your memory, and why?

May 30, 2019 – my brother’s wedding day!

8. What was your biggest achievement of the year?

Getting a new agent, booking a great role, starting a great job in my home city!

9. What was your biggest failure?

I think not figuring out what my biggest failure was!

10. Did you suffer illness or injury?

No but despite being better about yoga and orange theory, my cholesterol needs help!

11. What was the best thing you bought

 

 

12. Whose behavior merited celebration?

13. Whose behavior made you appalled and depressed?

14. Where did most of your money go?

15. What did you get really, really, really excited about?

16. What song will always remind you of last year?

17. Compared to this time last year, are you:
i. happier or sadder?
ii. thinner or fatter?
iii. richer or poorer?

18. What do you wish you’d done more of?

19. What do you wish you’d done less of?
Eating out as often as I did but hey #archEATS needs content! ha ha

20. How will you be spending Christmas?
W

21. Did you fall in love in 2003?

22. How many one-night stands?
23. What was your favorite TV program?
I still love Desperate Housewives!

24. Do you hate anyone now that you didn’t hate this time last year?

25. What was the best book you read?
The Actor’s Life (Jenna Fischer)

26. What was your greatest musical discovery?

27. What did you want and get?
A new job in my home city

28. What did you want and not get?
A photographer

29. What was your favorite film of this year?

30. What did you do on your birthday, and how old were you?
My “pigs” dinner at Osterria Matone, and a friends masquerade party at Avalon

31. What one thing would have made your year immeasurably more satisfying?

32. How would you describe your personal fashion concept in 2003?

33. What kept you sane?
34. Which celebrity/public figure did you fancy the most?
Ryan Seacrest is inspiring as he was during American Idol – this guy can do it all!

35. What political issue stirred you the most?
The division in America over politics and race
36. Who did you miss?
37. Who was the best new person you met?

38. Your favorite social media memory:

39. Tell us a valuable life lesson you learned last year:

40. Three words to describe last year:

The Art of Pitching

Pitching Stories

The Art of Pitching

 

Pitching your story to the media is important whether you are a PR firm, a medical/political/financial or other expert or a company trying to get your story into the news. Remember, stories are always about people. You have to grab a journalist’s attention quickly — that could be Twitter, Instagram, a coffee meeting etc… Usually, for TV news pitches, journalists have to be able to pitch your story in the morning or afternoon meetings so planning is key. You are most likely to get your story published or on-air if you can find a character (a person affected/impacted) to weave the story.  Here are 7 tips to pitch your story effectively to the media.


1. PRINT – print a hard copy of your press release on a standard letter size paper and add our organization’s letterhead with date, contact info, address, phone, email, website and social media.

2.URGENCY – if you want to encourage a quick response, add “For Immediate Release” under the date. You can explain the timeliness of your piece — perhaps it is “national xxxx day” or it’s election season etc…

3. CONTACT – add the name of an individual person, their title, phone number and email in addition to a generic business contact

4. CONTENT – your content should be clear, concise and accurate. Your press release should be informative, important and interesting. The first sentence should be able to stand alone as a summary to the story and include the “5W’s and H” quickly (who, what, when, where, why and how).

5. STYLE – if you are not sure how to write or what to write, list all the facts in order of importance and then write your story as if you were speaking to another person. Keep your writing simple, short and punchy. It is best to use one thought per sentence. Use the active voice (who did what). And remember, stories are about people for people. Don’t populate your press release with too many statistics but use key data to explain the bigger picture.

6. BRAND – don’t assume the news organization knows your organization. State what you are, what you do, and where you are based. Identify people in your organization, where they are located, and how quickly people are available for interviews. You will usually want someone from an organization (“official”) and someone impacted as well (“character) who can weave the story through emotion. There is a difference between a marketing pitch and a news story pitch.

7. FACTS – triple check your facts, spelling, grammar and content. Besides a hard copy mailing, you can also use social media sites like Facebook, Twitter, Instagram and LinkedIN to get your story out there. Your press release should be 2 paragraphs, at most and less than one page.

8. PRESS KITS – while there is no ideal formula for a press kit, a box of goodies can often do the trick to grab someone’s attention but it has to go with your brand. Product companies will usually offer a few samples along with some branded content to a newsroom along with the press release. But ultimately, the story and pitch has to be news worthy, relevant and timely.